About us

Pharma Value was established in July 2012.

Our unique consultancy integrates market access activities with knowledge of regulation and an understanding of the needs of institutional stakeholders in order to attain a fair mediation between the public sector, safeguarding health as a common good with an eye towards sustainability, and the private sector, calling for adequate economic return on investments in research and innovation

We bring together expertise, balance, promptness, insight and our observation skills

We are professionals with different perspectives and skills, constantly up-to-date, and committed to training companies and universities.
We know the sector inside out and we are able to take into account the points of view of the various players in our reflections. We believe in networking and sharing values.
Always in touch with the institutions, we believe in Italy's national health service, which is invaluable and needs commitment, responsibility and protection on part of everyone in order to preserve all its benefits.
The company is called Pharma Value, because being aware of the right value of a medication in Italy is the key to a successful strategy.
We believe in the value of medicines that result from research and are supported by evidence. The eligibility of a medicine for reimbursement considering its efficacy and fair price is a win-win situation for all concerned.

We bring together expertise, balance, promptness, insight and our observation skills

We are professionals with different perspectives and skills, constantly up-to-date, and committed to training companies and universities.

We know the sector inside out and we are able to take into account the points of view of the various players in our reflections. We believe in networking and sharing values.

Always in touch with the institutions, we believe in Italy's national health service, which is invaluable and needs commitment, responsibility and protection on part of everyone in order to preserve all its benefits.

The company is called Pharma Value, because being aware of the right value of a medication in Italy is the key to a successful strategy.

We believe in the value of medicines that result from research and are supported by evidence. The eligibility of a medicine for reimbursement considering its efficacy and fair price is a win-win situation for all concerned.

Valeria Viola

Pharma Value. Founder & General Manager

I have a degree in Anthropology and a Master's degree in HTA. I am an active observer of medicine governance: clinicians, economists, practitioners, regulators, university professors, lobbyists, journalists, patients. Through investigation and organisation, regulatory data and the information acquired in formal and informal situations turn into structured analyses.

Valeria Viola
Pharma Value. Founder & General Manager

I have a degree in Pharmaceutical Sciences, and a Master in Regulatory Activities and Market Access. I am proactive and punctual. Through regulatory and drug monitoring analyses, I offer update and answers to our clients. You can meet me at medicines governance events.

I graduated in Economics and Business Management. I am analytical and meticulous. I research and select medicine regulatory information. I manage the updates on a daily basis and pass them on to the managers of the various companies.

I have a degree in Foreign Languages and Literature. I am pragmatic and cautious. I support the Pharma Value team in logistic and administrative tasks and take care of their well-being.

I graduated in Health Economics. A responsible and attentive person, my background allows me to offer a different perspective in the field of medicines regulatory consulting, considering economic implications alongside regulatory ones. My contribution to working in our team includes curiosity, generosity and optimism.

I have a degree in Biomedical Scientific Communication. I am responsible and curious. My education has provided me with solid scientific grounding and the ability to communicate effectively with various audiences. I help translate complex information into accessible content for customers through careful context analysis.

Graduated in Pharmacy, currently a second-level Master's student in Health Technology Assessment (HTA). Open to dialogue and eager to learn. My research and work experience in Pharmacy have honed my analytical skills and active listening. I collaborate with regulatory and market access teams to grow professionally and expand my consulting skills.

I have a degree in Demo-Ethno-Anthropological studies. I am a freelance journalist, and a social planner. An understanding and practical person, I deal with communication activities, I analyse and propose organisational models to optimise business activities and services.

I graduated in Architecture. I am creative and analytical. I take care of the visual aspect of content created by Pharma Value so that it is clear and immediate. I transform the information so that it’s instantly visual, be it words, data or complex concepts.

Degree in Law and PhD in Administrative Law. Lawyer with experience in the Cabinet Office of the Health Councillor in Sicily. I translate complex regulations into practical solutions and strategies, facilitating interaction between institutions, companies, and stakeholders.

I have a degree in Foreign Languages and Literature. I am pragmatic and cautious. I support the Pharma Value team in logistic and administrative tasks and take care of their well-being.

Graduate in Demo-Ethno-Anthropological disciplines, freelance journalist, social planner. Empathetic and concrete, I deal with communication activities, study and propose organisational models for the optimisation of business activities and services.

Law degree and doctorate in Administrative Law. Lawyer with experience in the Cabinet Office of the Health Councillor in Sicily. I translate complex regulations into practical solutions and strategies, facilitating interaction between institutions, companies and stakeholders.

What we do

About us

Geneva Mastroianni

Giulia Napolitano

Valentina Liburdi

Federico Tartarelli

Olivia Ramdin

Alessandro d'Audino

Veronica Lo Destro

Sara De Franceschi

Francesco Lo Re